So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months' worth of organic data by month. Second, and this is where a lot of people stumble, search visibility or share of voice (SOV). Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. Prioritizing Technical SEO Fixes. With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. In this episode of Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. 25 billion+ keyword index. Tom Mansell talks about quantifying predicted SEO. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Once the crawl is complete, click the “Images” tab to see the complete inventory of images hosted on your site. Read the blog post. This week we're chatting about managing tension between user experience and SEO. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. 3. Happy New Year. When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. Meta robots NOINDEX. They do have bounce rate. Hey All. Welcome to another edition of Whiteboard Friday. [Free Template Included] — Whiteboard Friday. The data already shows that SEOs see these technologies as having the power to significantly disrupt the industry and are already incorporating tools like ChatGPT into their day-to-day processes. Google’s “People Also Ask”. Mistake #1: Using Google as your filter. Now, this keyword is so good because it actually fits into the funnel at the middle or at the bottom. " On the next one, just click ok… and that's it. But goodness knows that keyword list-building is more of an art than a science, and even the greatest. Whiteboard Friday | On-page SEO | Advanced SEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Hopefully, you already have the first two, so let's make sure you have the right data. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of. 1. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. . In today's Whiteboard Friday, Rand helps us figure out which path is right for us. While it can be a challenge to factor SEO into the. Good personalized outreach is impossible to scale effectively, and it's. Click OK. You can start talking about the benefits of your product, start showing testimonials from people. 3 Important Google Updates to Understand — Whiteboard Friday. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday…Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Paid Search Ad Copy Auditing. It is the blueprint for how your site presents information (and how you expect visitors to consume that information). So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Our shiny new Rogerbot crawler is the new kid on the block, and it’s. This is a more important step than it is in desktop optimization, since phones have less computing power and heavy coding and/or images will lead to an even slower mobile user experience. Best. Today we are going over the rules of link building. Explore how Moz drives ROI with a proven track record of success. Audit! Then the last thing I really want you to think about — this is the bonus tip — audit regularly. From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. I will show you how you can use Google’s ability to index and rank faster to your advantage. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. I was on an extended trip through the USA late last year, with stops in New York, Las Vegas, and Seattle. I'm Dr. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Then drag "Page" on the GA Data onto "Address" on the Screaming Frog Data like this. I am Principal Search Scientist here at Moz. 83% of users with access needs limit their shopping to websites that they know are barrier-free. Design areas to consider in order to avoid future redesign. II. Tom: Howdy, and welcome to another British Whiteboard Friday. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. Case Studies Explore how Moz drives ROI with a proven track record of success. acknowledge that yes, the strategies are easy, but you are going to. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for. Pursue engagement, number one rule. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. How SEOs and Developers Can Work Better Together — Whiteboard Friday. 63. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Whatever it is that you can drive people to use your product and really build trust in your product, you want to take advantage of that. Introduction. A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday Starting your SEO strategy with questions only works if you're asking the right questions. Editor's note: Beginning at 1:49, when Claire mentions "referral. On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to improve search engine ranking and visibility. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to. An in-depth SEO audit will typically turn up dozens, or even hundreds, of tasks that need to be accomplished to begin moving a client forward. There are plenty of articles all over the web that go into the. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. New Releases Get the scoop on the latest and greatest from Moz. At the end of your audit, don't write a document that says what's wrong with the website. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted. Moz Local helps you manage and sync your citation and. Dive into the latest trends shaping the search landscape. Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. So I've got an example here. The logic makes a lot of sense here if you think about it simplistically. Whiteboard Friday. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this. Firstly, 12 months traffic data. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. Competitive Research Suite: Actionable Data to Drive Real Results. Search Engines | Whiteboard Friday | Advanced SEO. 2. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. Start your free 30-day trial today!Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. Skip to content Products. The standard configurations should be fine, so no need to mess around with that. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. This week we're going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly. Simplistic thinking is a good SEO company will do a great job ranking for SEO company or SEO consultant or SEO consultant plus my city name. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a meeting and you're just proposing an idea, I want you to keep this slightly weirdly named BORA acronym in mind. So my talk today is about harnessing generative AI for content and SEO success. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement. Use your final remarketing ad to sweeten the pot and ask for the hard sell. "The wonderful world of AI is changing rapidly. How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday. Avoid flowery descriptions or rambling explanations, and keep your definitions short and to the point (ranging from 40-50 words). In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. Welcome to another British Whiteboard Friday. You can find some via the Moz Bar. Before joining the Moz team, she spent several years managing digital content for Nintendo of America, Inc. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's a new ranking factor in town: Core Web Vitals. Moz Local Raise your local SEO visibility with complete local SEO management. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. This isn't a video from 2020. Whiteboard Friday. Surrounding text content. Launched in 2013, SE Ranking’s headquartered in London, UK, with offices in USA, Russia, Ukraine, and Belarus. Moz is a venture-backed company, so I could potentially get on that list. Conclusion. Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. Firstly, 12 months traffic data. This is a good starting place, and once you know where to start, you can follow these six actionable steps to cleaning up your website. In the wake of everything that's happened recently with COVID-19,. Welcome to Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: / 18:00 How to Create an SEO audit for your startup - Whiteboard Friday Moz 87. The image caption. When you've got very limited space on the first page of the SERPs, you need to be doing better than your competitors. SEO Is Not an On/Off Switch — Whiteboard Friday. Happy Friday, Moz fans, and welcome to another Whiteboard Friday. Links & Navigation. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. Moz was the first & remains the most trusted SEO company. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. Let's get right to them. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. The next way you can use ChatGPT to enhance your SEO is getting feedback on content. Now this is particularly important because otherwise it can lead to doom. . More referrer data. TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. Even something as fundamental as glancing at the Google. Moz was the first & remains the most trusted SEO company. Howdy Moz fans and welcome to another edition of Whiteboard Friday. . At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The material your site produces fulfills keyword demand just as, or even before it exists by tapping into the. Google’s local algorithm demands different tactics for link building. Hey All. Let’s start with the manual process of identifying your SEO competitors: Enter your target keyword in Google. SEO Maturity: Evaluating Client Capabilities. Barnacle SEO is essentially a term coined by Will Scott of Search Influence and credit to him for that. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” –. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. Moz, a renowned authority in the field of SEO, introduced Whiteboard Friday over a decade ago. Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. Compare SEO Products See which Moz SEO solution best meets your business needs. Clients aren't always knowledgeable about SEO. This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. STAT SERP tracking and analytics for enterprise SEO experts. This week we're going. The marketing industry seems to have a love-hate relationship with infographics. The Moz Blog. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. 6. Blue Ocean SEO Strategy. Click on the whiteboard image above to open a high resolution version. 1. To be fair, we weren’t offering SEO services back then like we do now, but we were helping our clients with content creation and content marketing. Moz API Power your SEO with our index of over 44 trillion links. But most of you watch Whiteboard. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. Engagement rate is not reverse UA bounce rate. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Web marketers increasingly face a fork in the road. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. It's also a review type of content. Site Architecture Optimization for Seasonality — Whiteboard Friday. Today I'll be talking to you about the next search intent. Step 2: Gather additional metrics. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I'm very excited to be here today. Then explain why these actions need to be. GPT, of course, stands for generative pre-trained transformers. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. Your All-In-One Suite of SEO Tools. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Individual URLs with bad links. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. Important information architecture best practices. This week we're going to chat about how you can use your competitors' top pages, data from a number of reports, from a bunch of different tools about which pages are the most important, or highest ranked, or most linked to URLs on your competitors' websites, in order to boost. Once you have a list of relevant keywords, map them into a content plan. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. Join Us! By: Amin Forout. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Hey, everybody. C. Discuss main objectives the sales team has when making a sale and how they qualify a lead. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Hey, guys. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. Moz Keyword Explorer. The first one is best of keyword. Today I'm going to talk a little bit about the SEO slog. If crawlers cannot access the content, they cannot rank it well. Case Studies Explore how Moz drives ROI with a proven track record of success. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. Simplistic thinking is a good SEO company will do a great job ranking for SEO company or SEO consultant or SEO consultant plus my city name. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Back in February, I left the company full-time. This includes topics like keyword analysis, backlink research, and other areas. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. They measure this pogo-sticking, and they come up with essentially, this is a very simplistic representation of what actually happens, but X% of people pogo stick away from IT Boston in their first 5 seconds of visiting the site, Y% do it for this BuzzFeed page, and Z% do it for IT 101. Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. So really, really excited. And once you have those, start to run them through this engine and give your content new life. Categories: Content Marketing Local SEO. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. And I'm here today with a very special edition of Whiteboard Friday. To get more accurate results for a topic, repeat steps 1-3 for three to five keywords per cluster. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. In this case, it’s often better to simply drop the page with a 404 or 410, and let those links drop from the index. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. ) Check out the resources below for all you need to know about Domain. Or if you have a subscription business, like Moz is a subscription business, if you subscribe to our tools, we'll charge you $99 a month or $149 a month. Click on the whiteboard image above to open a high resolution version in a new tab! Domain Analysis Get top competitive SEO metrics like DA, top pages and more. My name is Dana DiTomaso. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution, and how you can make the most of it. Gather your core keywords. I am President and partner at Kick Point, which is a. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish,. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Now where people stumble is this is not a rankings report. What I'm going to show you today is not going to be perfect. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we're optimizing. SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. March 10, 2023 The Fundamentals of Crawling for SEO – Whiteboard Friday Whiteboard Friday | SEO Basics In this week’s episode of Whiteboard Friday, host Jes. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. This is a topic we've touched on a little bit in the past , but we've seen it come up quite a bit as many more folks are thinking about user experience and working with user experience. Moz The Top 500 US Brands Learn More Learn SEO. Broad-to-narrow organization. In 2022, $1,04 trillion was spent through e-commerce. If you're looking to hire an SEO or are interviewing for an SEO role. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. 0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Step 5: Writing up the report. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I think on average our customer lifetime value is essentially $120 times the average customer lifetime span, which is somewhere around 11 months all in. Here's the link to coverage of Google's testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones. Their Whiteboard Friday series offers premium. The Authoritative Content Funnel — Whiteboard Friday. With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. Content. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My name is Cyrus. There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. This is looking forwards. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The average Whiteboard Friday post gets between 15-20,000 unique views. Once you have gathered all the previous data you will have a very complete, but still manageable, prioritized and categorized source of potential blog post ideas from different type of sources: Analyze and make this data actionable with the next steps:Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Whiteboard Friday | Content Marketing. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building. Search visibility & share of voice. So AI is here. Whiteboard Friday. Mistake #1: Using Google as your filter. This is a question from Michael Cassatt. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. You need to listen to that, because that's your inner self telling you where your passion is. The session, for many, many years, has been the core unit of Analytics data. Here is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week, I think since January's the time when a lot of us revisit our core web marketing and a lot of the times what we're doing on our. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Content audit resources & further reading. Explore all the free SEO tools Moz has to offer. Follow Google’s recommendations on SD. So this will be the discover, but we're also going to have a target and a measure video as well. Keyword Explorer Find traffic-driving keywords with our 1. In today's Whiteboard Friday, Rand explains what's going on. Now that we know this, we can move on to some important IA best practices, generally speaking IA best practices that are also SEO best practices and that most of the time, 99. The bad news: the default version of Joomla isn't well optimized. Adding internal links = 7% lift. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. Second thing, engagement rate is a new metric in GA4. This initiative was the brainchild of Rand Fishkin, Moz's co-founder. Today, I will take you through the five key considerations, which are audience, commitment, concerns and objections, status versus purpose, and prioritization. I have audited a LOT of links over the last few years. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. But alas. We've included some of our favorite episodes here, and find the. com. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. 1. 4 Stats About SGE – Whiteboard Friday. Case Studies Explore how Moz drives ROI with a proven track record of success. Hi, everyone. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. You have a theory. This notion is crucial at an agency needing to establish the best path forward for prospective clients. 96K views, 934 likes, 26 loves, 110 comments, 226 shares, Facebook Watch Videos from Moz: Check out this Whiteboard Friday to learn about eight old school SEO practices. Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. November 20, 2023. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. Moz is probably the most famous SEO-focused. Large Language Models have taken the world by storm in recent months. The Greatest Misconception in Content Marketing. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. Moz The Top 500 US Brands Learn More Learn SEO. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. 11 hours ago · In the last 12 months, our expert Whiteboard Friday presenters covered the challenges and pitfalls SEOs face in this new world, from implications in the search. If you have a complex robots. So part one was about how to discover those featured snippet opportunities , part two was about how to target those , and this final one is how to properly monitor and measure the effectiveness of your targeting. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Download Moz's new Technical SEO Site Audit Checklist. 0: If you're looking for basic technical SEO considerations, this 4 page. Content audit resources & further reading. The result: an increase in bookings of vision tests of 73%. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. Welcome to another edition of Whiteboard Friday.