Admins follow these steps to enable integration: From the sidebar, go to Admin and select the Integrations tab. Plan your team objectives, add key results, and connect teams from Confluence to Jira issues effortlessly. Aligning OKR means unifying your company at every level and tying daily activities with the company’s vision. Under the description field, select Templates. The term "fist to five" voting is a decision-making method for groups where each person expresses their opinion by holding up a hand with fingers numbering 0–5. A Guide To Managing OKRs with JIRA. It is recommended that OKRs should be limited to a maximum of 3 or 4 objectives per department, team, or individual, and with up to 5 key results per objective. Example of an OKR hierarchy: Owner of company E. ‘OKR for Jira’ provides REST API for convenience of integration with external tools. Auto grade can be based on the Jira issue resolution status or the progress of its subtasks Manual grade allows you direct control over the progress of your Jira issues. Before listing your OKRs, there are a few details you need to. Organizations all around the world use OKRs to drive strategic. Dec 25, 2020 Due Date for OKRs is available for Jira Cloud. #2) Automation For Jira (Version 3. Take your Jira reporting to the next level! Product expert Eugene Sokhransky discusses how to build powerful, cross-project reports in Structure for Jira usi. Take 2 new products to market. Jira is good at tracking projects. Employee performance evaluation shouldn’t be completely automated or measured by numbers because there are so many factors to consider. Currently, OKR Roadmaps can only reach across projects, but the upcoming Oboard Web App will support roadmaps across multiple Jira, Salesforce, and Asana instances. NOTE: We will use OKR Board for Jira to illustrate the examples from this point. 6/5 ⭐⭐⭐⭐. Epics often encompass multiple teams, on multiple projects, and can even be tracked on multiple boards. To do this, click on the “Add Objectives” button at the top right of the “Objectives” page. With Jira Align, keep your teams working in Jira Software while extending coordination and planning to the program, portfolio and enterprise. There are many great views on. Macros included: Home page (Personal or Team OKRs with progress chart) Dashboard (Performance report) Alignment view (List of OKRs in the hierarchy) Read here how to install and use OKR Board for. OKR Software & Tools – Develop and track objectives and key results for your product lifecycle. We know that OKRs are ambitious goal statements supported by. makes the impossible, possible. — Best OKR software for goal-setting + performance management. Select the KR from the list of this objective’s KRs. EXAMPLE KEY RESULT #1: Infographics improve the user’s time. Page Approval for Confluence. It can be used to track OKRs but lacks flexibility, collaboration, and reporting. 0:14 Installation 0:32 Workspace 1:16 Users and groups 2:42 OKR Cycles 3:40 Objectives and Key results 4:55 Custom weights 5:24 OKR Explorer vs. While there are other ways to track OKRs in Jira, configuring a Jira board to track objectives and key results is the best way without having to download additional apps. Enhance collaboration by organizing team. By combining the measurable aspects of OKR tracking with agile epics, you and your team can view completion progress for company-wide goals and a basic timeline of all epics in one place. The price of Asana Advanced is $24. This guide will go step-by-step, showcasing the best way to set up OKRs. Objectives help the teams understand what is to be achieved with the issues that are to be worked on. Automation for Jira - the simple way to automate and extend Jira. . € 49 /mo. Thank you for reaching out. More importantly, they are accompanied by the reasoning behind how they were framed. Users can specify priority, status, and other details, streamlining OKR tracking. Learn more: Learn more: Agile Cards - Print Issues from Jira. Outcome View and OKR. In the OKR project, rename the Epic Jira issue type to "Objective" (epic-level) Create a custom issue type, "Key Result" (story-level) Create an Objective issue and a Key Result issue for each of your objectives and key results. We recommend a dual cadence — weekly OKR Reviews and monthly OKR Deep Dives. Resources just for you. So, OKRs give you a clear idea of what you want to achieve and how you’ll know when you’re getting there, while a roadmap is a detailed plan that helps you understand the steps, timeline, and resources you’ll need to reach your. As a team learns more about an epic through. For example, to support the security theme, we'd need to build a new foundation, with sheer walls on the frame, solid-core doors, and double-pane windows. Once the issue has been created, the value should display as a percent. OKRs and Roadmaps Combined. Enable employees to take informed decisions, with specialized tools. Trusted by 1000+ companies, including companies like HP, Grupo Globo, Intersport, Direct Line, Creditas, bukalapak and ManoMano. 2. Select the refresh symbol. See Enable Dark Feature in Jira for instructions on how to use dark features. Jira Software by Atlassian is the #1 software development tool for teams planning and building great products. Everyone can then work together on the same business objectives, consistently. Go through the example to get a picture of how can you use the hierarchy. Existing customers get a 60-day price. If you are a Jira user, using an OKR app is the best tool for you. For Jira Data Center, we are increasing prices by roughly 15% across all tiers. Every time you calculate your Portfolio plan, Portfolio pulls the latest data from your work in Jira Software. Enter the email address in the Email id column and click on the Connect button against the email id. At a glance: We are adjusting prices for both Jira Cloud and Jira Data Center versions of OKR Board for Jira. OKR is ideal for uniting teams around a sense of purpose. Features. You can filter and embed specific Objectives with all nested Key Results and Jira tasks into the Confluence page as a clear, easy-to-use hierarchy tree. BigPicture is a toolbox that misses nothing. Image Source: betterworks. OKR Board for Jira is a powerful. Features of Jira OKR software for Startups. OKRs link organizational and team goals in a hierarchical way. Transparent OKR Alignment. Create Jira issues for vulnerabilities. com. 5 Ways to Improve Your OKR Performance Using OKR for Jira. A sensible KR would be, “55% users reported problems with current user interface in previous quarter’s customer feedback. Once the OKR planning session is complete, Jira Align can be used to depict the OKRs in four steps and later also manage and report them. How Okrs Can Boost Productivity. Choose the current status of the KR. Use chat to answer “how are we doing on plan?” and update key result progress right in Slack. Browse services . Going agile doesn't mean not knowing where you're going. Portfolio for Jira is tightly integrated with your Jira Software project data and boards. Here's one we love by Miro user Johanna Tortensson. Step 3. OKR Board for Jira is free for instances with less than 10 users and starts from $0. Hello @Elijah Oxenham @Rubina Kapahnke , We are happy to announce the release of OKR Confluence macros for OKR Board for Jira . OKRs, shorthand for objectives and key results, are a popular tool for companies to set strategy and hold their teams accountable for business outcomes. . You'll find an option to Edit the integration on the Connect data source to auto-update progress dropdown. We do not offer Asana subscriptions for 1. Dashboards may be migrated from Jira Server/Datacenter by using a dark feature. There are three ways to edit an integration: Against a specific key result, go to More Actions icon > Edit. OKR implementation has been shown to foster team engagement, collaboration, goal alignment, performance management capabilities, and accountability across organizations of all sizes. 5 Ways to Improve Your OKR Performance Using OKR for Jira. You can create labels for projects connected to the OKRs, for sprints in which you plan to work on the OKRs, for departments, for products… Possibilities are unlimited and YOU decide how can labels help you in your case. It also offers cross-project OKR Roadmaps, customizable dashboards, automated check-ins, and more to further power up your project management. OKRs align your entire organization to strategy, shifting focus from output—the everyday work of your team—to outcomes, which are the results of. Link: OKR Board for Jira. Saas Apps Menu Toggle. Streamlined & Predictable Processes. Implementing OKR in Jira for agile teams. This should be the last step in the migration process, executed AFTER all projects are migrated, by using a dummy project to initiate migration. Google Tag Manager. Yes, we can implement SAFe in Jira, but we will need an add-on to visualize the program board. Jira Align is an enterprise-facing solution in Atlassian’s agile project management suite. To create a custom template click +Create a template. Join 2000+ organizations across 50+ countries! Customers Success Stories / Vista OKR case study. Enterprise grade flexibility lets Employee Success grow with you as the adoption increases. 4,7 /5. 19, 2023. You can edit the text inside the shapes to add the names and titles of the people in your organization. 0. See, navigate and comment on OKRs within Jira. It gives you a familiar interface, plus tools to import/export MS Project tasks, dependencies, and task structures, with full support for Jira workflows. Assign each key result (KR) an owner on the team. If you need a consultation with a technical person from our team to assist you with the API use, contact us at support@appfire. You can also use the "Compare" buttons while browsing. Set up the OKR data you want to. Microsoft, Zapier, Jira, and Office365. Provide real. People. 26, 2023 /PRNewswire/ -- OboardDependency management is the process of actively analyzing, measuring, and working to minimize the disruption caused by intra-team and / or cross-team dependencies. Yes, has free version. OKR Board for Salesforce has a flat cost of $10/user. 994 views 1 12 Allyse Brown 06-30-2023. We’ll show you how to update progress, r. com. The interface therefore looks a bit old-fashioned. empty. Step 2: Build a wiki status. Example of an OKR hierarchy: Owner of company E. Or, use the search bar to search by name or ID. Weekdone is an OKR software for goal-setting, tracking progress, outlining plans, and implementing a weekly reporting process. I spent my first ~2 years at Atlassian working on Confluence Cloud, but made the move over to Enterprise Agility in October where I now lead our Planning & Execution. Oboard's 'OKR Board for Jira' aligns strategy and task execution in a single view, increasing work efficiency by 78% and OKR adoption by 300%. #3) Structure For Jira (Version 4. Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work. You can use it to track strategies, objectives, and key results while being accountable and transparent all at the same time!. Oboard's OKR Jira plugin is perfect for thought leaders to adopt the OKR framework within a team. OKRs are a great way to increase team performance by placing ambitious and motivational goals. DISCOVER. Use your company email address to avoid additional steps in validating your access to support for your product. This option would be more useful if you have not many details in your OKRs, with a brief description that. Efficiently monitor progress, set goals, and drive success within a collaborative and streamlined platform. Many organizations use Objectives and Key Results (OKRs) for setting objectives or goals and measuring performance. Here at Oboard we created this video tutorial for beginners to show you how to use OKR Board for Jira in your organization. The first step is to set up the Objectives. Streamlining the processes for adoption of Employee Success is a breeze since it integrates seamlessly with Jira. You have your objectives, so now it’s time for the team to think about what results you would see and measure if you actually reached that goal. Employee Garrison. Profit OKR is a project management software that helps companies prioritize goals, save time, engage teams and execute strategies with limited resources. Create a High Performing Team, track OKR and KPI of your employees and teams, reward your best staff, keep them motivated and engaged, increase internal competition. Betterworks is a performance management software and an OKR tool at the same time. Set Up Regular Check-Ins. ”. Take a journey through the business concepts and ideas that are the hallmarks of high performing companies and teams. Redwood City, CA, October 15, 2019 — WorkBoard, the pioneer of Enterprise Strategy and Results Management, today announced even deeper integration with Jira Software to deliver its market-leading enterprise OKR solution as a native experience within Jira’s popular software development and issue tracking tool. 2. by Xblend. VSM and Flow: Our customers leverage Jira Align’s Enterprise Insights to understand and improve the flow of value and pursue VSM-led ways of working. Minutes. Create smart meeting agendas with automatic results and risks data in WorkBoard as you schedule people's time in Outlook. . Cancel. If using the JIRA server, you completely control the data. 3. Search "OKR" in the search bar and choose your app (The best choice has "Staff Pick" in the top right corner). 0 to 1. Step #3: Identify your key results. Learn more about how to organize an agile workflow with epics. Check Capterra to compare Align OKR and Jira based on pricing, features, product details, and verified reviews. The most significant benefit is that you can directly link all your JIRA Epics and Tasks to your Objectives or Key Results and have them updated in real-time. Option2: export the filter data to CSV. Here are 20+ OKR examples to help you understand the. In essence both, MBO & OKR are. Try it now and encourage your employees to set high. OKR Board for Jira by Oboard is a powerful OKR management tool that integrates natively into Jira. OKR Board for Jira is a powerful. Aha! customer ratingsUse Jira as a strategy compass for teams – with real time coaching, feedback, and more. In the "issues of goal" section after pressing the "Link issues to OKR" button and filtering to get one or more issues I'm not able to link these issues. With a few clicks, Jira enables automation of tasks and/or processes no-code using a no-code automation engine, making it easier for startups to save time and perform efficiently. In Jira Align, the service account will use Jira user information when available due to matching external ID or emails between Jira Align accounts and Jira accounts. Watch the on-demand Ignite session, Viva Goals: A Practical Guide to OKRs, to uncover the fundamentals around setting OKRs, understand the OKR maturity framework and the. This should not be the end goal of the OKR process, as a score of 0. For each objective, there are typically between two to five key results [2]. The ‘Key Results’ are the measurable success criteria used to track progress toward the objective. The OKR hub contains several key areas: Page filters: Filter the list of objectives and strategic goals by tier, team, and more. App comparison. Jira Apps. When a sprint finishes, then assign outstanding issues to the next sprint. This makes Viva Goals readily accessible in a centralized tool and allows customers who have previously maintained their OKRs and projects in Excel to migrate their data into Viva. The updates history will be helpful during the OKR review meetings and when preparing any OKR-related reports. Automating Key Results with Jira using JQL query. 5. WorkBoard is the leading OKR solution for enterprise. Custom OKR Dashboards are a new addition to OKR Board for Jira and OKR Board for Salesforce. 7 is considered ideal. UpRaise. Best for streamlining approvals. We are happy to introduce you to a brand new Settings tab. Use Case: Managing an OKR driven organisation using Advanced Roadmaps. Product Requirements (PRDs) in Google Drive, Atlassian Confluence, and Notion with easy to use templates. Go through the example to get a picture of how can you use the hierarchy. On this view you can see all. by Demian Sachenko. Many of our customers use Jira for task tracking and Coda for OKRs. Line up your ducks Whether you’re setting goals for your company, your department or a small team, make sure you know how goal setting works in general and how OKRs specifically. 50/user/month. Join 2000+ organizations across 50+ countries! Customers Success Stories / Vista OKR case study. Check out a similar question. OKR for Jira DC [pt] OKRs for Jira Working with the key results Auto KRs (KRs with issue-based progress calculation) restrictions. Select Jira as a data source per connection. Track the status of Jira issues and update the grade for OKRs automatically. For larger teams, pricing is flexible and set between $0. In this case, change in Jira issue resolution does impact progress of the key result & objective. These apps allow Product Owners to track progress, generate visual reports and share various agile reporting metrics like epic and. Track Okrs in Jira effortlessly and boost productivity with this powerful tool. 6-0. OKR Board by Oboard is an easy-to-use Jira plugin to help implement and organize your Jira OKRs (Objectives and Key Results) in one place. By integrating OKR principles with the EBM model that follows an Agile mindset and leveraging Jira as a management platform, organizations can establish a comprehensive framework that enables them. They allow you to: Pick Objectives to present on the Dashboard; With Jira task tracking integrated into the system, you can track the progress of work against your strategic objectives and your plans as it happens, with executive reports being updated in close to real-time. OKR Cloud [en]. You should see a previous status underneath. Think of the objective as an elevator pitch. In this hands-on guide, I will show you how to go beyond cliché advice, like “just talk to users more often,” to make sure the practice of Product Discovery helps teams to make real progress. Click on "Apps" and click on. As OKR-obsessed people, we've worked on integrating OKR into the roadmap for quite some time. Company E. One of the senior team pointed me to this which I've read before, but it was good. Jira Software Kanban. Unlike standalone software, Jira OKR apps enable you to easily manage your OKRs and keep on top of your assigned tasks – all on one platform. Toggle navigation. Select a date. Boost your team’s performance. A well-chosen objective is an explicit description of what the. For Jira Cloud, we are slightly increasing prices for 5 tiers while significantly reducing them for higher tiers. See moreWhere OKRs track the results of execution, Jira Align provides a clear insight into objectives, key results you track, and the work toward delivering objectives. Assign owners 5 MIN. Select Increase, decrease, or control KPI key result type to connect Jira data to your KPI. A well-chosen objective is an explicit description of what the. Let us now go into great detail on how to use Jira to establish OKRs for your agile teams. Versatility: Catering to diverse needs, the OKR Board for Jira offers visualization options spanning roadmaps, dashboards, and strategy maps, allowing teams to choose or even combine methods based on their requirements. This will allow you to quickly see the connection between the work being done (including its status) and the OKRs, without having to go into each KR’s detail view or Jira. At a company-wide level, performance management involves setting goals, starting with your mission and vision, and then mapping them to more actionable steps and visible outcomes. Refer to Jira issues by ID in GitLab commits and merge requests. More details. This KR makes it easy for the team to identify the more common problems with current interface and take steps to avoid those while creating the new user interface. atlassian. 5. The Viva Goals license includes access to the Viva Goals app in Teams and the Viva Goals web app. Quantive is an OKR software known for its easy-to-use interface and project management capabilities. More than 600 prebuilt integrations ready for use. Select Admin Area . This empowers teams as it gives them a say in the goal setting process, and they can directly see how they’re contributing to the overall objectives. Cloud marketplace applications naturally match the tier of the host product within the cloud site and are unable to exceed the host product tier. Pricing Details (Provided by Vendor): OKR Board for Jira&Confluence is FREE for teams with 10 or fewer users in their JIRA workspace. When teams are already highly motivated and appreciate. Reporting and Analytics with Jira Align. You can use the Jira issue integration developed by GitLab with Jira Cloud, Jira Data Center, or Jira Server. Weekdone integrates with Slack, Microsoft Teams, Jira, Asana, and Basecamp. Collaborative team development is a novel approach to integrate project management and team management, to build, grow, develop, and track performance in a. Generating API token. Now you can either create a custom template or use one of the existing ones. Among these, goals are the direction towards which the. You’ve heard of Agile. DevSecOps combines GitHub and Azure products and services to foster collaboration between DevOps and SecOps teams. 4k installs. 15Five is the only continuous solution that uses your own performance & engagement data, powered by AI, to prescribe actions proven to achieve the outcomes you care about, and quantify the results. Learn about the benefits, key features, and use cases for Jira Align. Use the complete solution to deliver more secure, innovative apps at DevOps speed. To do this, click on the “Add Objectives” button at the top right of the “Objectives” page. The versatility and the flexibility of Jira make it easy for teams and organizations to use it for various purposes. Link your OKRs / SMART Goals with Epics, Stories, Tasks, and Bugs. Company E. Discover Compass, a comprehensive platform for agile development to help you understand and. Employee Success. Add the primary objectives driving your company or team on the top rectangle or shape. All update methods are POST, and require JSON object with specified properties in body of the request. by Atlassian. Here are just a few ways you can use OKR for Jira to improve your OKR performance. To seamlessly track and manage your product OKRs, consider using dedicated tools like OKR Board for Jira. So, towards the end of each quarter company objectives are set. 0, where 1. Agile teams, transformation and portfolio leaders as well as executives all want to know how well they are doing against larger strategic objectives. This will not only facilitate efficient goal tracking but also offer insights that can help refine your OKRs, ensuring you. KPIs, on the other hand, help you define and measure your business. Using Jira Align OKR tooling to connect work to strategy and track progress toward key results Enterprise agility requires visibility to ensure strategic goals are created, implementation plans are executed, and results are measured. Otherwise, teams are just islands of people guided by their own goals and values. It is optimized to deliver reliable outcomes much faster. Capterra score: 4. 2. Become a Certified OKR Coach! OKR Coaches certified in the Outcome Mindset Method™ help organizations accelerate success by setting and achieving OKRs faster. Introducing an improved OKR experience for Jira Align. Take a step back. Interactive OKR Dashboard (OKR Performance report) - a comprehensive overview of OKR performance to track progress, identify trends, and make data-driven decisions. You may find only one of those features is important after talking to customers and using different metrics. Objectives & Key Results (OKRs) Company, Team & Individual OKRs. A proof of concept collects user feedback and insights from your team members, including those who might not have otherwise contributed, thereby mitigating unforeseen risks. The first step of using OKRs is to define your Objective. Integrate OKRs from Jira to Confluence and unlock a powerful new way to collaborate across platforms. It is also developed by Oboard. Filter objectives with up to %value% grade. Organizations typically focus on 3-5 objectives, assigning an owner to each key result. The real-world OKR marketing examples presented below have additional commentary to help explain nuances of better OKR writing. It will take some time to load the extracted from JIRA. Since launch we have grown the tech team. 通过 Jira Software 了解燃尽图. Select the Block all requests, except for IP addresses, IP ranges, and domain names defined in the allowlist checkbox. BERLIN, Oct. Since our GA announcement in August, Viva Goals has been focusing on new integrations to bring OKRs into the flow of work into the apps you use every day. Weekdone provides teams with the necessary structure in order to set and manage OKRs. . Assign each key result (KR) an owner on the team. After you navigate to the “Labels” page, click on the “Add new label“ button. Sara, the CEO of Company X,. OKR in project management: Example 1. OKRs vs. Objectives give overall focus, and key results usually include input from teams. Key Results: Implement a virtual queue wait list system. Many companies still use the MBO framework, while other companies moved away from it. There are three ways to align OKR: top-down, bottom-up, and bi-directional. Confluence is an open source for all employers to use as their one OKR software tool. Idea collection and upvoting. From what I’ve seen, most companies are generally managing OKRs with a spreadsheet, which comes with a l. Step 3: Click the Create a WebHook button to create a new webhook listener for Profit. You’ll want to make sure progress is updated and clearly visible. The hierarchy includes also the KRs of each objective. 1. UpRaise for Employee Success is the best way to tap into human capital, increasing ROI for organisations. OKR Board is the most downloaded Jira OKR add-on on Atlassian Marketplace! Join 1000+ companies and try Oboard OKR management app FREE for 30 days. This is beneficial for security-sensitive companies. 4. Hello Atlassian Community: Would like to start a discussion around how Atlassian and other companies incorporate Objectives & Key Results (OKRs) into their Jira workflow? Here's a scenario: A team runs the OKR Play and completes writing up their OKRs for the quarter using the. If you are a Jira user, using an OKR app is the best tool for you. Objectives and Key Results (OKRs) is a goal-setting framework used by organizations and teams to define goals and track related outcomes. 12) By Code Barrel Pty Ltd. Max number is 100. Login to OKR Stars™ or Skills2Talent™ and add your Jira account(s). Using this scoring method, each Key Result would be graded, and the average score of all Key Results would be used to measure the overall score of the Objective. io Diagrams & Whiteboards. How to configure Jira and Confluence for OKRs Step 1: Start a new project in Jira. Hope this helps. Jan 10, 2021 Due Date Filter is available for Jira Cloud. Best for teams up to 100 that need to track multiple projects and visualize work in a variety of ways. Instead, individual Departments autonomously establish their own quarterly OKRs,. A key requirement for an OKR tool for agile teams is being able to transparently align. Leading product development means not only to describe what needs to be done but also what needs to be achieved. The integration of Jira into your OKR software is actually the easy bit! We’ve created an API that allows for seamless integration with Jira. Key Results that flag orange or red based on progress achieved to date can be easily seen. Featured An update on Jira Align customer feedback – June 2023. 0 represents a completion of the objective. Trusted by thousands of teams, Jira offers access to a wide range of tools for planning, tracking, and releasing world-class software, capturing and organizing issues, assigning work, and following team activity. “Create 5 web pages” is work. 1. 5. A variety of tools can be used to implement and manage OKRs that offer a range of benefits. Keep in mind that you are building two things here: the appropriate Jira OKR plugin and the OKR framework in your business. Jira issue integration. If you’re looking for a built-in OKR solution for Jira, then you can try exploring OKR for Jira. Lark is a productivity superapp for teams. com. A Peoplebox subscription starts at $7 per user per month, which is pretty affordable compared to many rival platforms. 09/user for larger teams. Each department has its own OKRs. But managing multiple teams’ OKRs on top of your own processes can be challenging, which is why you might want to consider using a performance management tool or an OKR tracker. Custom OKR. Our tasks are organized into Epics, and I'd like to have a report or a dashboard that shows the percentage of completed tasks for each Epic. Script-free, powerful. Now there’s The Loop, a no BS system of communication for teams of teams. Select Create Project under the Projects tab on the top bar in Jira. Source: OKR Roadmap in OKR Board for Jira by Oboard. Now all that’s left is to link up these OKRs with the corresponding JIRA Issues to automate OKR tracking — and that’s where OKR Board for Jira truly shines. To visualize your high-level (strategic) objectives, the first thing you need to do is set up an (OKR) Portfolio Kanban board. For teams that need to manage more work and scale collaboration. Turn your Objectives into Epics, link tasks to Key Results, see cross-project progress on the OKR Roadmaps, and create executive reports with a single click. The goal for the 'O' (or objective) in an OKR is to communicate what the desired outcome is in a concise manner so that it can be effectively shared and deeply understood with the least amount of information required. 0 to 1. 09 - $1. . If you need to verify who made the update, you can. To help you get up and running, the FAQ has some pointers for setting OKRs and using. 7. As John Doerr, who introduced OKRs to Google in the late ‘90s, describes it – the objective is the what, and the key results are the how.