Mailchimp. Overall Winner. Constant Contact (great Mailchimp competitor for event management) With more than 650,000 customers, ConstantContact has been in the email marketing game since 1995. Customer Behavior segments. Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to. Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. Best two-way data sync features: Freshsales. Unlike Mailchimp, even on AWeber’s free plan you get phone, email, and live chat support. This integration also allows you to. Send unlimited emails every month. Other great sites and apps similar to Bulletin are HubSpot, Brevo (Formerly Sendinblue), Listmonk and TinyLetter. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. Mailchimp's audience segmentation is a key feature that allows you to divide your customer base into specific groups based on their. The results of the segmented campaigns were compared to the results of. Click the Email drop-down, then click Regular. For instance, it offers more advanced A/B testing on its more expensive plan and more sophisticated email automation even on cheaper plans. Se. What’s more, segmentation can also be a way to reduce your. Each group is made up of a “group category” with individual options (called “group names”) for different types of subscribers in the category. Key Features: Email campaigns with templates and personalization; Automated. 1. (Image credit: MailChimp) MailChimp: Interface and In Use10. Based on capabilities, user experience, and integration affordability, we’ve chosen seven options as the best CRMs for Mailchimp: Best free Mailchimp CRM: HubSpot CRM. 31% higher opens and 100. ZeroBounce is an email verification tool that ensures your email deliverability, especially when you send high-volume emails. Michal Drozdzal. Ready to grow your business? Get started with a free plan. Squarespace has limited segmentation and customer tagging features when compared to Mailchimp. Advanced segmentation is a powerful tool for when you need to build complex relationships to filter your contacts. Email segmentation helps you sort your subscribers into different categories. These tools allow for some powerful testing and customization of. In fact, according to MailChimp's latest segmented-list user data, open rates were a solid 14. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. This next example shows how you can also target campaigns based on. Sending a monthly newsletter to an email list (5,000 – 300,000 subscribers) Email service 1 email/month to 5,000 contacts 1 email/month to 20,000 contacts. Drag and drop email editor helps create customized email templates; List segmentation helps you send targeted and personalized emails; Data analytics helps track campaign. This will take you to the email checklist, where you’ll choose your settings and design your content. If you’re a small or medium-sized business just getting started with marketing segmentation and automation, MailChimp is likely your best bet. This means that if you invest $1 in your email marketing activities, you’ll get, on average, $38 in return. Ease of use. Mailchimp: Best for all-in-one marketing. Click the Create button. Create an email. Many email marketing services and other companies who have used it carefully, say list segmentation does. You’ll find many options for creating free online surveys offered by various providers. As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts Match drop-down menu and choose all (as shown in Image 7). Pricing: Paid plans start at $20/month, limited free plan. To create a segment, we first need to add our subscribers. Segmentation: The key to Mailchimp Success Audiences, Groups & Tags – How you should segment your database in Mailchimp. Number: Contacts can provide number-based responses, such as age or ID number. Five popular choices include Mailchimp, SurveyMonkey, Zoho, Google Forms, and Typeform. In addition, it’s easy-to-use drag-and-drop editor allows you to create beautiful, mobile friendly emails in a matter of minutes. CJB only available on paid plans. SendGrid for transactional. Hey there! Free trials are available for Standard and Essentials plans. Lastly, Mailchimp’s autoresponder is famous for its advanced reporting and analytics capabilities. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. 99 per month;. Heat Maps: find out where your visitors are clicking on your site. Audience Segmentation: Personalization is a key component of a successful email marketing strategy,. ConvertKit — for content creators. Advanced segmentation supports multiple, nested conditions and is included with the Standard plan or higher. The last on our list of Mailchimp alternatives is Moosend. Mailchimp Terms Of Use. Automatically Add Subscribers to a Group at Signup. Great for using campaigns for find buying intent: Zoho CRM. The platform offers a lightweight, user-friendly interface that meets the needs of both big business and “mom and pop” operations. Mailchimp: Compared to Constant Contact’s pricing, Mailchimp has four different plans: Free, Essentials, Standard, and Premium. Zoho Campaigns: Best for fully integrated business suite. By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement and conversions. 1. One of the best parts about Mailchimp is its advanced segmentation, which is a fancy way of sending a specific email to specific people at a particular time. Automation: Mailchimp's automation feature allows you to set up targeted email campaigns based on specific triggers such as abandoned carts or previous purchases. Uploading and copy-pasting them is also an option if you have CSVs or spreadsheets. However, Buffer stands as a better all-around experience with social media management as a true alternative to Mailchimp in its own right. Constant Contact for more templates. Whether you are looking for a Mailchimp alternative or something even better or cheaper, this list of Mailchimp competitors has you covered. When it prompts you to choose between a new list and subdividing your existing lists,. Mailchimp's landing page builder, unsurprisingly, is geared towards email marketing. When should you use Groups, Tags and Segments in Mailchimp? Get to know the difference here and get better email marketing results. Segments automatically update every time a campaign is sent. g. top free survey builders. #4) Brevo. The free plan of Moosend makes it the best alternative to Mailchimp as it offers the best free deal in the entire email industry. Besides, you can combine these filters by using the Boolean. In fact, according to MailChimp's latest segmented-list user data, open rates were a solid 14. To learn about the available segmentation options for SMS contacts, check out All the Segmenting Options. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. It has a free plan and lower-paid options compared to Constant Contact. You can segment. Click the Update Email list button. Mailchimp calls itself the “#1 email marketing and automations brand”, and there is truth to it. "Dice Loss (without square)" The Importance of Skip Connections in Biomedical Image Segmentation (arxiv) DLMIA 2016. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. It provides easy-to-use email templates, list segmentation, automated email campaigns, A/B testing, and detailed analytics. See full list on mailchimp. You can use AWeber free as long as your subscriber's list is 500. Essentials. 1. Make sure that your emails are sent to those who care the most with this handy guide. 31% higher open rate than non-segmented campaigns. Free Plan. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Every click, action, and conversation automatically updates your lists, so you’re always working with the most up-to-date contact data. Mailchimp Overview:. Segmented email campaigns have an open rate that is 14. Each Mailchimp audience comes with a signup form, which you can share across all your online channels. Email segmentation is one of the key tactics for delivering personalized messaging. Mailchimp offers significantly more flexibility to combine criteria and build complex, multi-faceted segments to deliver highly personalized, relevant messaging. Smart Bar: display forms and custom content in a hello bar style display. You can say that Squarespace still has a lot of room for improvement in terms of organizing email subscribers. Save a segment in the contact table if you know you want to regularly target the same contacts time after time. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. Sendinblue (now Brevo) for a free alternative. With MailerLite’s freemium plan, you can reach 1,000. Personalization through list segmentation gives your customers exactly what they want. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. Find out which automated e-mail marketing app can help you boost sales and get more repeat customers. Starter app: Mailchimp. List Segmentation. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. The Recent growth section shows you how many contacts were added to your audience in the last 30 days. Basically how to create List segments for your subscriber list. The categorization techniques and methodology will vary based on the individual needs of your business. You can think of segments as custom filters that allow you to select specific. Since 2001, integrated marketing platform Mailchimp has been a trusted choice for creating winning email marketing campaigns. Mailchimp: Mailchimp is a popular email marketing platform that offers a user-friendly interface and a wide range of features. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. While Mailchimp does have tags (such as opened, clicked) to help you organize your contacts, it only offers advanced segmentation with the Premium plan (and that’ll cost you) . By importing MailChimp lists into Nimble, I can use Nimble’s smart segmentation to sort contacts based on social business insights, such as company data, geography or interests, to prioritize whom I want to contact 1:1. SendPulse – Best For Multi-Channel Marketing. Use groups to sort your subscribed contacts based on their interests and preferences. While Mailchimp offers a free plan, unfortunately, you get a very limited version of its features and marketing tools. View Your Contact Import Results. Email List Segmentation is a strategic practice used to divide the email list that you have built, into smaller, distinct groups based on specific criteria or. This post compares Mailchimp vs. Segmentation lets you break down your subscriber list into subsets. In short, here are the characteristics of segmentation (based on segmentation options available. For example, imagine a concert goer named Sarah. Personalization through list segmentation gives your customers exactly what they want. But nearly all marketers value new subscribers to some degree, and it leads the Top 10. 4. Wix ascend allows you to add more contacts in the free version. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. I have even created an xls with all. Email isn't batch-and-blast, at least not if you're doing it right. Use Groups to Find Subscriber Preferences. To use this plugin, you’ll need to also use the Mailchimp email marketing service. 2. Once you've obtained your API key from Mailchimp, head over to Klaviyo. The segmentation features of ConvertKit are powerful and intuitive. While you may get good engagement for the first couple of blasts, people will soon get tired of your emails. Personalization is what makes email marketing effective. E-Learning, 11-50 employees. The top Shopify Mailchimp alternatives on our list are Omnisend, ConvertKit, ActiveCampaign, HubSpot, and MailerLite. Full review: Excellent email builder – fast and. Check out the best budget #email marketing 📧 tools on the market right now. Compare Mailchimp and Microsoft 365 based on features, pricing, verified reviews, integrations & more. It also lets you use automation to exclude users from a specific group once they join another one. 1. It comes with advanced features, such as list segmentation, automation, and advanced reporting that allow users to run targeted campaigns. Using segmentation in this way can be an excellent method for improving your email marketing efforts. Skip to main content. 5. SugarCRM doesn’t have a “per-user per-month” pricing model, making it difficult to compare to the other two products on this best CRM for Mailchimp list. 25% higher) and conversion rates (e. Mailchimp reported that segmented campaigns saw a 14. All their plans allow you to. The last on our list of Mailchimp alternatives is Moosend. 3. In other words, you. Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices. Targeted messages to groups within your lists make campaigns more effective. The next step is to create a segment in your Mailchimp account. If you have less than 500 email subscribers, you can use AWeber's free plan to create autoresponders (with more than one message), build dynamic list segmentation (to prevent unsubscribes), access all email templates, and even get free migration support. And as your email list grows, it becomes increasingly important to keep your contacts in order. 3. The best Email Automation alternative is Mailchimp, which is free. 🔥🔥. 31% more opens than senders who did not use segmentation. So, ya know, segmentation works. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. Contacts refer to all individuals on your list, including customers, leads, or potential clients. There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. Simplify list management with dynamic segmentation and automation. Catch their attention with offers and personalized email copy. Mailchimp also provides a visual audience builder tool to easily create and manage segments. An equally powerful one is Automation: emails sent out automatically based on user activity. ZeroBounce. Mailchimp Pro subscribers get access to Advanced segmentation in addition to the Auto-Update segmentation. Next, click on Create Segment. Choose your notification settings. The tool will help you remove invalid email addresses, reduce your bounce rate, and maintain an excellent sender score. Here are the top segment options in. Misconception #1: You have to start from scratch with segmentation. In this video, I show you how to create a Mailchimp segment. The Best MailChimp Alternatives. Click Create a Key, then copy the key. Groups in Mailchimp are a category within your list based on what your subscribers are interested in or prefer. It is a web-based application that also offers logistic. HubSpot for longer buyer lifecycles and an all-in-one tool. List Segmentation. Thus, you can promote your latest projects and grow your email list with stunning landing pages, sign-up forms, and link pages with this platform. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. Both Mailchimp and Constant Contact let you organize your audience at a few levels: Lists, Segments, and Tags. In this post we are going to cover Mailchimp List segmentation. MailChimp not only has an adorable company mascot, but they’re one of the best email marketing providers, with more than 1 billion emails sent a day utilizing their service. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Head over to Mailchimp and get your campaign set up. Customer. Read more: The Ultimate Guide to Inbound vs Outbound Marketing. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. Lastly, GetResponse is a permission-based email marketing platform with numerous certifications, including anti-spam policies. Purchase behavior. Our crowd-sourced lists contains more than 25 apps similar to Loops for Web-based, Self-Hosted, iPhone, SaaS and more. Not to mention, the ease of use is unmatched. Start by clicking on the Audience drop-down list and choose All contacts (as shown in Image 5). I seek out email marketing platforms that allow tagging and segmentation. You can start creating email campaigns from the leads and contacts in your Salesforce CRM and all this happened due to integration of MailChimp and Salesforce. Click to create a “New Segment”. MailChimp’s eCommerce segmentation features are more robust than most people realize, especially when combined with Goal data. Segmentation is essential when it comes to success with your marketing. Mailchimp reported that. Mailchimp. undefined | Campaign Monitor. Features and functionality vary by plan. Mailchimp is easy to use and suitable for small businesses, whereas ActiveCampaign is robust and best suited for growing enterprises and experienced marketers. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. As for the plugin itself, the free tier is very. 03 billion people around the world use email. 2. Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off. This helps you to reach out to a group of people who show interest in selected topics without agitating other subscribers who do not have an interest in them. With the integration, it makes very easy to create list segmentation in MailChimp with synchronized Salesforce lead and contact records. Add Subscribers to Groups. 79% higher clicks than non-segmented. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. Excellent return on investment. E-commerce Segmentation: Mailchimp integrates with Shopify to provide e-commerce segmentation options such as product recommendations, purchase history, and more. Click “Create a Segment. Segmenting your. After you connect your store to Mailchimp and turn on e-commerce tracking, you may want to target contacts who made certain purchases. Then, create your content for each segment based on their needs, interests, and goals. AWeber is a great alternative if you're using a lot of different tools and are looking for a platform that can integrate them easily. MailChimp is rated 9. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite. MailChimp's email marketing templates are a little more "polished," and are user-friendly to customize. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. True to its origins, Mailchimp software includes robust email marketing features, such as email templates, email scheduling, A/B testing, automated customer journeys and list segmentation in all. Geolocation approximates where your contacts are located, so you can target your campaigns for specific regions or time zones. Click the Create button. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account. Filter by these if you want a narrower list of. Training videos. Mailchimp, on the other hand, offers far more complex automation features. You could solve a common pain point in the marketplace, appeal to a small niche market like hobbyists, or lean into your own personal passion. HubSpot – Best for automated email marketing. 11 Best Email. Mailchimp Alternative - AWeber. Source: Effects of List Segmentation on Email Marketing Stats. Mailchimp has powerful segmentation tools through its audience feature. Limited list segmentation: Users can only create up to five active. According to Hubspot, almost a third of email marketers use segmentation. In fact, according to MailChimp's latest segmented-list user data, open rates were a solid 14. RM. Every penny and cent counts when you’re a nonprofit. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. ActiveCampaign is a great all-rounder with hundreds of integrations. Mailchimp offers several segmentation conditions. Mailchimp’s list-based architecture is limiting, with the potential for customers to exist on multiple lists — creating disconnected data and reporting limitations. To do this, go to Audience » Segments. Campaign Manager. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. Click the Audience drop-down, then choose the audience that contains the segment you want to send to. SuiteCRM. List segmentation; Klovo also shares, “users can segment their subscribers using tags. Mailchimp. Save and Manage Segments. ”. Scroll Box: another tool to grow your email list and generate more leads. Drip: Best for e-commerce. This feature can be built using purchase history, website. Start for free today. For instructions, read up on how to create a Mailchimp list. Home. It is popular because of its affordability and ease of use. On average, Mailchimp typically takes 1 minute to 3 hours to send emails. Based on capabilities, user experience, and integration affordability, we’ve chosen seven options as the best CRMs for Mailchimp: Best free Mailchimp CRM: HubSpot CRM. (Mailchimp) Segmented email campaigns based on database fields get 54. HubSpot — for big teams with data expertise. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. Importing data from third-party. Free: Start with all of Mailchimp’s basic marketing tools. Constant Contact provides different digital marketing tools in one interface—including SMS and email marketing, growing your list, social media, and automation. MailChimp’s eCommerce segmentation features are more robust than most people realize, especially when combined with Goal data. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. Pricing: Paid plans start at $15/month, free plan. However, this approach limits how well you can target audiences given Intuit Mailchimp’s underdeveloped segmentation feature. Mailchimp’s feature list depends on the tier you select, just like HubSpot. What campaigns or automations they’ve opened or clicked on. Mailchimp vs. You could use automation report data, email domain, and campaign activity to create segments. Email segmentation is key to a successful email marketing strategy. To create a regular email, follow these steps. Once you've obtained your API key from Mailchimp, head over to Klaviyo. ActiveCampaign, giving you an in-depth look at each tool’s features, usability, customer service, pricing plans, and more. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. SmartrMail goes beyond just segmenting based on opens and clicks and allows you to segment based on a range of ecommerce relevant factors including:In MailChimp, a list is the top-level way to organize your subscribers while a group is a way to refine that list into smaller pieces. What date they signed up on. Best for: Small businesses who manage events. 00 per month, and prices scale with the number of subscribers you need. Mailchimp. Email list segmentation. Free account holders have access to basic. Today, the platform claims. List segmentation; Klovo also shares, “users can segment their subscribers using tags. Mailchimp found that senders who segmented their emails saw 100. The company offers a free forever plan, with the basic premium package starting at $15 per month. About Geolocation. List segmentation capability which enables you to sort your contacts by demographics and other criteria. Even if you use double opt-in, people change email addresses. Key features: The Best Email Marketing Software of 2023. • Affordable: MailChimp offers a free plan for small businesses and a range of pricing options for larger businesses, making it an affordable option for businesses. Pardot unlocks richer data insights through CRM to fuel dynamic list creation and personalized messaging at scale. Segmentation is all about organizing your mailing list based on who your subscribers are, so that you can create more targeted campaigns. ActiveCampaign – email automation platform for large businesses. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. For example, there are no autoresponders. Full review: Very easy. Bulletin alternatives are mainly Email Marketing Services but may also be CRM Systems or SEO Tools. $11 per. Tip: Create signup forms with the user experience in mind. ZeroBounce. Overall rating: 4. The 5,000 max contact tier costs $69 per month, while the 50,000 contact. With Mailchimp’s free plan, you can send up to 3,000 emails a month, including standard email broadcasts. The tool will help you remove invalid email addresses, reduce your bounce rate, and maintain an excellent sender score. Features. Unlike MailChimp, this platform offers multiple A/B testing possibilities, and it also provides ROI tracking options and good integration with Google Analytics and other third-party tools. Mailerlite. I also talk about what segments are and how you can use them to organize your Mailchimp list. In the beginning, Mailchimp offered templates and mailing lists that made it a lot easier to get in touch with your audience. Visit Constant Contact Now! 10. 31%, clicks by 100. We also happen to have a whole lot of experience with email marketing, list segmentation, MailChimp, Shopify, and of course Klaviyo. Gingiber first used this segmentation strategy leading up to the 2016 holiday season, and found that sending promotional emails to their most engaged customers a week before Black Friday led directly to increased sales over the holiday weekend. Lists are the foundation for segments, which allow you to write extremely targeted messages to people based on filters of all sorts. Some of the aspects you. The Best Email Marketing Software of 2023. On average, the optimal CTR for an email marketing campaign is around 3 percent, however it may range from 2-5 percent depending on the industry. Personalization is what makes email marketing effective. Besides, you can combine these filters by using the Boolean. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. Full review: Very easy. Robin M. List management is very simple with MailerLite. However, it’s far from perfect. use list segmentation to send targeted emails, and track your performance with digestible analytics. It’s also worth mentioning that pricing changes based on your email list size. Mailchimp is. Mailchimp's audience segmentation is a key feature that allows you to divide your customer base into specific groups based on their behavior, preferences, demographics, or purchase history. For starters, you can create customer. 95% higher clicks than non-segmented campaigns. Sendinblue is a great option for small companies too. org that will work for most sites. You are limited to only five templates, you can't access custom-coded templates, and after. Just how effective is email list segmentation? Mailchimp, one of the best email marketing software providers, found that segmented email campaigns had a 100. Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. According to Hubspot, almost a third of email marketers use segmentation. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. Categories . Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. The email builder is perfect for beginners, and the paid email templates look good. Intuit Mailchimp lists are siloed. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. 2. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. Email list segmentation isn’t just about demographic segmentation — it’s also about understanding your lead’s motivations at each step of the buyer journey. Beehiiv is a new competitor with incredible features. HubSpot for longer buyer lifecycles and an all-in-one tool. Email marketing is a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. These days, they offer a full range of email marketing services for all types of businesses. Based on user reviews, pricing, and features, the best Mailchimp alternatives are: Omnisend — Better for ecommerce businesses. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Essentials ($13. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". These segments can be based on interest groups, demographic data, e-commerce. The CTR of the email is determined by whether someone clicked. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable. Mailchimp is much simpler than iContact and is built with.