00—the difference being in the number of press releases it offers, as well as its distribution channels. Cheapest press release writers: Fiverr. 24 PRs Save 50%. A good SEO company (like ours, for example) should typically include the following in their SEO contract: Website structure analysis. For many small companies, a news release is one of the best ways to generate media coverage as part of their public relations strategy. Website Launch Announcement Examples . A good headline will grab an editor's attention. Immediately follow this element with a hyphen and then the content of your intro paragraph. For example, Stream, an app API company, shared a press release for their new developer feature updates. Step 2: Login into your dashboard and locate the ‘SEO’ tab on the top left of the dashboard. A new partnership press release is issued when a company forms a new partnership with another company. 7 million contacts (including over 700,000 bloggers and social media influencers) enables us to directly target the journalists most likely to act on your news release, which also goes to the 3,000 newsrooms, 4,500 major news websites and 550 news content systems (including the Associated Press Newswire). Here’s an example: Example of a press release template geared towards the gaming community. uk. ” Having “authority” is highly valued by Google. Here are six steps that can help you create an effective press release: 1. You can see that TransUnion is based in Chicago and that the date of the release is August 17, 2020. A well-written nonprofit press release needs to start with a strong opening sentence. 3. Quotations. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. 10 Steps to a Great Press Release. Press releases follow a unique structure: Headline – Optimize the headline with a keyword phrase, if possible. 2: Citibank. You should search for keywords relevant to your industry and include those keywords in the title, introduction, and the content of your press release. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. Use a formal, direct tone. No matter the topic, every audience wants to feel heard and like they are being spoken to on. Letterhead – Use the letterhead of your company or client you are representing. 00) offers 50 press releases, plus 10 releases free. 1. In the SEO world, press releases are often considered fleeting things. , they set up a contract to pay $800 every month for two blog posts. When a press release won’t provide any SEO benefit. For example, “New York, NY – September 11, 2023 -“. Step #14: Flatten Your. It provides details about the the acquirer and the acquired company, details of the transaction, strategic implications, and future plans. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. Learning how to write a press release boilerplate is easy: describe your business based on your story’s angle and then add a call to action and contact info. Add a new line that reads ‘ENDS’ to signify the end of your. These mark the closing of the new hire press release so the reporter will know that there are no. They used Valentine’s day to promote this through their press release. InnoGames. Story: Stories create engagement and improve the likelihood your audience will remember your news. ”. Choose the right company to distribute your press release, one that understands and abides by the rules for press release SEO. g. Conclude with Contact Details and Boilerplate. com. Zendesk creates an interactive experience for their press kit. At a glance, it’s not difficult to see why they fall by the wayside in modern internet marketing and SEO campaigns; there are so many ways to boost your brand. 1. [With Example Queries + Cheat Sheet] 16. For example, imagine you’re a florist in a small town. Step #1: Do Something Newsworthy Step #2: Develop Your Hook Step #3: Write Your Press Release Headline Step #4: Write Your Press Release Lead Step #5:. For example, “Less than one year after launching, our brand has already served more than 500 clients in 11 countries. ”. It’s also essential to determine who the most likely audience will be, such as a marketplace demographic or customer type. Consider this your LinkedIn SEO strategy. To stand out, your headline has to immediately resonate and assert its relevance—in short, it should promptly tell journalists that your story is worth sharing. Press releases should be created any time an organization wants media attention for a major event. Publicizing your senior level staff, for example, can give you more exposure and credibility. 3. As the name suggests, on-page SEO uses keyword elements directly on the page to help users properly. Headline – Make it short, attention-grabbing, and be newsworthy. Here are a few website launch announcement examples that we found that you can incorporate into your announcement. Marketers know that visuals boost engagement, and press releases are no exception. Assess the Importance of Your Event. Any press release format will often begin with the logo of the company or organization issuing the announcement. [With Example Queries + Cheat Sheet] 16. By all means, opt for do-follow links. Research findings press release. You should write ‘FOR IMMEDIATE RELEASE’ or ‘FOR RELEASE ON [Date]’ on the top right-hand corner. Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. 12 PRs Save 35%. Avoid unnecessarily long sentences and find the quickest way to communicate your message. This type of service is designed to attract exposure-hungry business owners with little time (or expertise) on their hands. A Berkshire Hathaway Company +1. This is a powerful tool for social media, internet searches, and branding. g. Second and third paragraph: Go into detail on the acquisition—think of key players. Keywords Using keywords related to your niche or industry, and the products you sell will earn SEO credit for your press release. Find a newsworthy angle, 2. Here are a few examples of good press releases: 1. Do Press Releases for SEO Work? Press releases written to boost SEO. We typically write a story from a news angle and include your company as an industry example. Press releases help your search engine optimization (SEO) efforts indirectly by promoting content marketing discovery, building citations for local SEO, and. It improves your business’s SEO. 1. SEO Boost: Well-optimized press releases contribute to higher search engine rankings,. . PRESS RELEASE PACKAGE. Here’s an example of a website launch press release that we wrote for one of our clients, with notes breaking down each section below. Receiving an award. 2. The Brand Name in the Title (Title Tag) Have you noticed how search results for a brand usually include the brand name in the title? That's because. 5. Include a relevant image, chart, or screenshot. A citation is the listing of your business name, address, and phone number (NAP). Using press outlets’ specific hashtags and tagging them on social media is a quick approach to gain their attention. Press releases are not just for the press. By incorporating relevant keywords and phrases. The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. 400 words & one industry target audience. 1. Press release examples for new product. Each site that picks up your press release creates a new citation, which is a major ranking factor for local SEO. . 2 How to Create Press Release for SEO. Press releases are also considered a primary source, meaning they are original informants for information. 2. A press release is just a method for ensuring that the information you wish to communicate is accurate and available. Make note of the centered ending characters “###”. Read: How to identify the right PR firm for your business? We are having a lot of blogs available on our website related to niche Public Relations, brand relations, social. Upwork is a great example of a company that uses press releases to reach their target audience. Press Release Stacking is a Multi-Benefit SEO Marketing and Sales Tool. New or change in executive staff press release. You. Highlight the “5 Ws”. Affordable SEO services, Google Business optimization, link building, press releases, and digital branding solutions. Create a Landing Page for Your Survey Data. SiteTrail offers the overall best PR services. Here’s a look at 14 of the most common rookie mistakes — and how to reduce your chance of making them. A press release publicizes useful and important information about your business through different media channels. Note: not all your direct business competitors will be your SEO competitors. Earned media: Any type of brand exposure gained from methods other than paid advertising. Take the opportunity to write a press release if your company makes a substantial charitable donation, or if your team is getting involved with some kind of charitable event. Some sites delete them after 90-180 days. Respond to and. Form a good headline. 7 Bold the important phrases, quotes, and statistics. EIN Presswire – Best for Startups with a Strict Budget. Intro paragraph. With these considerations in mind, here are the following elements you can learn about and apply to create a successful press release for your business. Lead into the reader’s next steps, 7. more. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Press Release Examples and Guideline. Step 4. Our online public relations tactics are never explicitly promotional. SEO Press Release Templates. HubSpot Program Launch PR. Press release distribution is a technique of circulating your business press releases to publishers, members of the press, and journalists. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. Press release examples : announce an acquisition/merge. When people are searching for companies like yours within LinkedIn, you want to make sure your company appears in relevant situations. Company __ for ___--(PRESS OUTLET/COMPANY)-. Tip 6: Use data. This should name the company that’s putting out the press release and explain exactly what the announcement is about. ) Significant awards/recognitions. Image Source: Google. Craft a Relevant, Attention-grabbing Headline. Targets specific media outlets and offers SEO and RSS feed services but users are limited to 5 distribution channels with each release. SEO: Press releases can help improve your website's search engine rankings by generating backlinks to your site. Include those keywords in your press release, making sure they show up in the headline and first 250 words. Be sure to include answers to each of. Begin the lead paragraph with the location and date to establish the context of your news. OpenText and Webcor. These events could include: 1 Changes in executive-level leadership. 2. Forgetting to Add Links. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. If the product is new for your business, the change is obvious. Press releases provide basic information to. 1. Logo: To increase branding and impact, your. Within the format of a press release, the boilerplate always appears at the same point in its layout, underneath the main body of the copy and ultimately rounding off the announcement. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. An effective press release should contain all the important information like name, contact number and email address about the person who is distributing the press releases. If you want to have a wedding, you will have to pick. Company __ for ___--(PRESS OUTLET/COMPANY)-. Craft an appealing press release headline, 3. Press Release: News that is sent out or released by the company making the news. Use it to build backlinks and increase your organic traffic from Google. 1. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. Whether you’re launching a new product, announcing an upcoming event, or sharing an award your company recently received, you’ll want the story to reach a wide audience and promote brand awareness. 8. Like a news story, a press release should be written in the third person. eReleases – Best for Small Businesses. Here are six steps that can help you create an effective press release: 1. Important Parts of an SEO Ppress Release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. Press release SEO has transformed the PR function. PR Web is a tool owned by Cision, a PR and earned media software company. And it is easily overlooked as a marketing tool. Press Release Examples. * Two days after publication a Business Wire marketing representative contacted me to say the first 400 words of a press release costs $830. . Companies rebrand all the. Wine To Water's emergencies relief effort in Jackson, Steamboats. Because organic search is the top method via which people discover and access online content. The definition of an embargoed press release is a news release, announcement or media alert which is shared with the media prior to its publication. Use these press release examples, templates & tips to generate buzz for your biz. November 22, 2021. Craft an appealing press release headline, 3. The press release price for this service ranges from $50. You can also. The location of your press release should be the city you are based in. Your Press Release should include the following information: Catchy headline. Your rebranding press release will be unique to your business. According to a definition by Criminally Prolific, the company boilerplate is “a few paragraphs of text about the company that goes at the bottom of all its press releases”. In this example, we name the company, where it’s located, and what the new website does. Cision PRWeb – Best for SEO Services. Yoast SEO for WordPress Get the #1 WordPress SEO plugin; Yoast SEO for Shopify Get the SEO app for your online store; Other WordPress plugins Optimize every aspect of your site; Features overview What Yoast SEO for WordPress can do; Yoast SEO Premium Get extra tools to make SEO easy View Yoast SEO for. General news PRs are the most common type of PR. Leading with the 5 W’s should be a habit for any press release you issue, now or in the future. Give your press release an attention grabbing title that’s to the point. Step 1: Create an account with Semrush. A formal announcement made by a business: A. Eurasian Fortune Company acquires pieces of Europe. Work from most important to least important and keep the information brief. 11. They're shorter than news stories, often taking just one or two pages or around 150-250 words. The first is the SEO enhancement feature. 16 hours ago · Contact Data. We are looking at doing this to support the main areas on the site. With the meat and potates out of the way, let’s look at some examples of press release to give you inspiration. The more news releases a company publishes and the more often, the more a brand’s image can be improved. [company/brand name] announces [product/service name] This press release is boring and will be considered spammy because it simply uses hyperbole to shamelessly promote a company’s product or service. Tip 3: Insert key information in the first paragraph. Also called PR releases or news releases, they’re typically written by an organization’s PR or corporate communications team, or by a PR agency representing them. Also, place the announcement into a wider industry context. The press release backlinks acquired from real websites are greatly favored by search engines and beneficial to the website’s SEO. Scroll to the bottom to find 10 excellent examples of press releases. Learn How to Write a Press Release in 6 Steps (+ Template & Tips) Free Press Release Template. Generate positive buzz and enable your company to take control over how it’s recognized. Find a newsworthy angle, 2. Sitetrail – Best Press Release Distribution Service Overall. Cheapest press release writers: Fiverr. Example #1 “ Website Launch Announcement! This has been in the works for weeks and the launch. . Optimization of onsite content. A press release should be at least three paragraphs long. Those are some impressive numbers that understandably eliminate the need for any additional features. 2. Here you'll find more than 150 of the best press release examples from around the world. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. To write a press release for a company anniversary, craft an attention-grabbing headline, provide a concise description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. Get featured on popular podcasts. Here is the example Google gives in its webmaster guidelines to illustrate a problematic press release. Owned media: Any type of content your brand creates and controls. This content can include web pages, video media, images, local business listings, and other assets. (Free Template + Sample)Download Book Press Release Template. Header Image or Logo. This shows search engines like Google that you hold expertise and authority in your business’s niche. Begin with the city name, and then provide the date in “MM dd, yyyy” format. Press releases are written in third person, citing quotes and sources, and containing standard press release information. Press releases are typically short and to the point, providing only the information necessary to communicate with the public about a product launch, business update, or other information pertaining to your business. This is one of those things that's only obvious if you've worked in content creation, but keywords matter. Let’s look at four different types of SEO strategies that you can implement. 4. First, let’s take a look at the basic rules for press release writing which will show you the general approach to creating an engaging press release. - November 23, 2023) - WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Brainstorm Cell Therapeutics Inc. Copy/paste this new hire press release to create a new employee announcement for your organization. Not Sharing News In The Context Of The Broader Marketplace. Our media database of 1. Together, these factors are sure to boost your search. Guaranteed media syndication. Here are some interesting examples of press releases that have boosted SEO results, as well as an analysis of their essential parts and strategies: Example 1: Company X Introduces a New Product This press release resulted in several backlinks and an improvement in Company X's search engine rankings. The contents of a press release are aimed at garnering media attention. 3K% increase in new backlinks! They have so much exposure that their global sales increased by 560% just within a day when the story went viral. However, if they are not executed in a correct way, there might be penalties from search engines which leads to blacklisting of keywords. Embracing the Digital Landscape: SEO Insights and Trends Embracing the Digital Landscape: SEO Insights and TrendsCision's 2021 State of the Press Release also suggests 70 characters or less. In its guide to writing a great press release (linked to earlier), Cision offers the following tips and more: Keep headlines and subheadlines brief and shareable —. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. The common optimum length for a press release is 400-800 words, with 400-600 words being a good target length. 2 Launch of a new product. A press release is an official statement from a company or individual used for various purposes, such as clarifying a problem or conflict, announcing new products or services, business expansions, special. Your subject line is the most important part of your press release email. Start Lead Paragraph with Location & Date. This is a well-thought-out campaign launch press release by Divert, a UK-based waste collection business. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. 2. 1. Forgetting to Add Links. Whether you're launching a new product, announcing a merger, or have other noteworthy information you'd like to share, the press release is a great way to spread that information. Sitetrail. PRNewswire is one of the best and oldest press release distribution networks. January 12, 2022 15 min read A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Sue Small of Bella Public Relations suggests keeping a press release to one page. company boilerplate. Download as Google Doc. Here are the “five Ws” of journalism:Furthermore, a press release can help promote a product or raise awareness about an issue, making them the tried-and-tested, bread and butter media relations tool. Introducing a business or product. 5. Some companies typically have a press release each time they have a new product to launch on the market. Maybe you just. 1. Users will want to. Dominate Google SEO Rankings In Your Market – Google favors websites with “authority. Use only 2-3 links for every 500 words of text in your press release. Here’s 14 key components you must include in your press release to ensure a successful book launch: Catchy headline: A headline that grabs the reader’s attention and entices them to read more. If the PR is in reference to another company, link to their website. Employee announcement: New hires and promotions are worthy of a press release. Some companies typically have a press release each time they have a new product to launch on the market. 1. One of the best Event press releases has been from Heinz. There are a few steps to keep in mind whilst. Press releases are a good way to build citations. Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release. Your awards – Do not be shy about sharing information on awards you have won. Identify Your Angle. Pick a press release template or example to use as a guide. Template Lab’s 46 press release templates for website launch, vendors, survey results, and more. Introduce essential information, 5. Title: Explain the acquisition announcement and identify the companies involved. Show why your story is relevant now. 1. Off-page online analysis. Begin the body paragraph with these key details that give a background of your story. g. Look at the top 10 and identify the competitors that seem most relevant to your business. 2. Contact Details. Pick a press release template or example to use as a guide. Keep the headline between 65 and 80 characters long and use easy to understand language. Headline: Create an attention-grabbing headline that encapsulates the exhibition’s essence. Headline: Search engines rely heavily on page titles to determine visibility, and your press release's headline is its page title. Set your body paragraphs to single space and use an easy-to-read standard business font like Arial or Times New Roman. End with your boilerplate. This press release lets Revolv3 customers know that the funds raised will go to the improvement of the features of the product. Earn press from industry publications. The release covers all of the key details of the deal and is a great example of how to communicate an acquisition to the public. Tip 5: Insert quotes. Information about the size/scale of the company (number of offices, employees, paying customers, etc. 1. PRWeb. 3. Example 1: InnovaTech’s New Product Launch. Create a draft. Place the following information at the top of the page on letterhead:; PRESS RELEASE. Send your news out to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, all in just a few hours. Here are five reasons the press release is very much alive and beneficial to any marketing strategy. Keyword rankings may be tracked daily (but reviewed. Typically, we use numerous names for a press release, i. According to Cision’s 2022 State of the Media report, articles with images garner six times more engagement, while articles with a video are three times more engaging. Learn More. Body of your press release. A press release is a formal announcement made by a business sharing newsworthy information relating to its latest business development with the media and other interested parties with the aim to generate press coverage. A press release is traditionally composed of. The page you create for your press release should be SEO-friendly. Summarize your story in your subtitle, 4. A press release by itself won’t give you any SEO benefit. Make it unique: Focus on creating unique content. The Well Written Press Release. You should treat press releases the same as other types of content writing — highly valuable content written. subdivisions) Specialization: Press release distribution service. 11. They help you establish relationships with the media. Like other types of press releases, new hire announcements should follow the standard press release format. Gaining a clear picture of your audience makes writing a press release easier and allows you to hone your headline to grab the attention of your target reader. In this article, we will look at three great examples of press release and discuss about when is the best time to submit a press for your company. Write in the third person. The press release should explain the details of the partnership, including the names of the companies involved,. Focus your press release on getting picked up by the media, not on getting SEO for your press release. Increased online visibility and brand exposure: When properly optimized for search engines, press releases can increase a brand’s online visibility.