For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. hey, I tried running this same code in console but not sure why it's not working for me do i need to make any changes before trying to run it in console?Profile attributes in Adobe Target are parameters that are specific to a visitor. id ? entity. categoryAffinity to get the value in it. Issue/Symptoms. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. . Adobe Experience Platform; Adobe Target; Issue/Symptoms. I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. e. g. Learn how to send mbox, profile, and entity parameters to Adobe Target using Experience Platform Web SDK. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. . But i want to know the size (i. Toggling ‘ Ignore Case ’ can cliff line items that appear identical. Target welcome kit overview. But is it possible to get this information out of Adobe Target, e. Category affinity would also work for the returning visitors on the page. Share your feedback and help influence the future product roadmap for Adobe Target! Sign Up Now. productInfo. Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the enhancement of auto-allocate, multivariate testing, rules-based targeting, geo-targeting, and server side optimization (otherwise known as optimization via APIs). I was originally looking at /b/ss/, which I see now is just for. . Success metrics include key business measures that enable you to determine the success of a given experience or offer in a Target activity. View all features. Example usage:Description. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Description. An in-depth description of the algorithms used in Adobe Target Recommendations, including the logic and mathematical details of model training and the process of model serving. Learn. Adobe Experience Platform; Adobe Target; Issue/Symptoms. I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. in Adobe Target. Analytics integration Integrating Adobe Target with Adobe Analytics lets you. However, I’d like to know if there is a way that I can be a bit more granular with my categories. 23 Update: We now support Single-Sign-On (SSO) in the Chrome Extension for all MiaProva customers. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Activity means a Customer configured workflow in Adobe Target that determines the experience a visitor may encounter. For example, visitors who viewed several articles on your website about a particular subject are presented with content related to that subject. category parameter? Also, is creating a category affinity audience enough or do I need to have user. Sadly that did not solve it - with a fresh profile in the Cloud Debugger, I hit a destination page with Stage turned off, which incremented '7664'. For a certain business requirement, I want th. Adobe Target without Adobe Launch. Environment Target. How the affinity is calculated can be referenced in the same Category. Target lets you capture visitor affinity for a specific category of products, like men’s clothing, or. Adobe Target. Learn how to implement Adobe Target using Platform Web SDK. Click Add to Chrome > Add Extension. Since you are on Target Standard, you can use user. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. Choose the best activity type to accomplish your business goals. Learn how to use category affinity with Adobe Target by using the Category Affinity documentation in Adobe Experience League. and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!. Check out what you can do. Learn how to tailor and personalize your customers' experience to. - 559265Yes, I have product pages that are tagged with multi-product categories that's why I have a generically coded data element if there is a single product category or Multi-product category available on the page then get that into to data element Regarding the Category Affinity value [luxury] : I ha. Of times user visits different categories. productInfo. id ? entity. If you weren’t already familiar with the Adobe Target Profile, I hope this post helped serve as a nice introduction to the Profile and how users can use attributes to append to the Profile to create audiences. After 90 days of inactivity, visitor will always be as a new visitor. Experience League. 2. Send the affinities via Adobe Launch to Adobe Target. Category Affinity The category affinity feature in Target automatically captures the categories visitors view and then calculates the visitors’ affinity for the category for targeting purposes. I can use user. And, if there are any discrepancies in the scripts, please. I'm wondering if it's possible to read that data using JavaScript rather than using Target's built-in category affinity options. 99. Now create an audience using category affinity. To use the extension, click the Visual Editing Helper browser extension icon ( ) in your Chrome browser’s toolbar while in the VEC or QA Mode. After having already implemented Category Affinity (through Adobe Launch) on the website following the guidelines in the Category Affinity article (in the Adobe Target Documentation in Adobe Experience League), you see that the category information is correctly passed in the call to Adobe Target. g. 17 hours ago · Affinity Universal Licence | $159. Hi ! Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. This helps to ensure that content is targeted to visitors who are most likely to act on. The Analytics data is pushed to Target early the next day and Target runs the algorithm in less than 12 hours. Hi, I am new to Target. So on each article page pass user. Hello Team, W elcome to the Adobe Target Community Mentorship program! This is the featured Community Discussion thread for your Adobe - 602686 An in-depth description of the algorithms used in Adobe Target Recommendations, including the logic and mathematical details of model training and the process of model serving. After 90 days of inactivity, visitor will always be as a new visitor. like an API Call to have this information in the datalayer, do some more stuff? Matt, I have taken a look at the page. How the affinity is calculated can be referenced in the same Category. This in turn accelerates your business, as you text. This in turn accelerates your business, as you text. When deciding how to create an audience, consider the following questions: Use the Offers library in Adobe Target to manage your code offer and image offer content. Offers created in Target Classic or other solutions. basis this let's say user visits all three, article 4, article 5, and article 6 pages and one article 1 page then category affinity array will contain PQR as favorite category, that is most viewed article category. Learn. In the Target interface, click Audiences > Create Audience. We're using the category affinity and I've written a profile. I will reach back if I have any questions. the favorite articel to a user. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryAudience creation options. The only thing is it will also be - 606231This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Open the network log and find the Target requests--search "json?mbox" and open the second request--the one associated with the Adobe Target event. Category values for category affinity; Create data elements for Target parameters. This extension is for Adobe Target end users. categoryAffinities[0] - First user. Sign In. Check at the OS level if the AEM java process is causing high CPU utilization: If AEM is causing high CPU utilization then run the out-of-the-box profiling tool for a few minutes and analyze the result. Target Premium allows administrators to control the level of access given to different internal and external teams. target. Otherwise lets keep the conversation going. . The best alternative to Adobe Photoshop — Affinity offers a tailored design for iPad with the same features as its. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. An Adobe subscription starts at $9. An mbox parameter to sync a customer ID to Target’s mboxPCID. Learn. categoryId is the parameter. Entities refer to the items you want to recommend. Recommendations sends the productId or productPurchasedId. Category affinity - size of audience. Read real-world use cases of Experience Cloud products written by your peersCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThanks for the reply! This might be it - we have the DTM debugger, so it may be that one of us had our staging library turned on while the other didn't. In each mbox call the page is assigned a value. profilescriptname}". You can use profile variables or mbox parameters to use that as a condition. . Recommendations sends the productId or productPurchasedId. . Hi, I am new to building up recommendation activities in Target. I have gone through all the documentation given in Experience League and followed it well. Environment Adobe Target. However for target, it is still valid for 90 days (or respective visitor profile - 363185. js). The Adobe Target Developer Guide contains information about how to implement Recommendations on your site, as well as how to implement Target. Learn. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Hi @lambanitish . Environment Target. 0. In DTM, I had a page load rule that would set the global mbox - 352217. General. Name the audience and add an optional description. Topics: Release Notes. I can use user. Does Target Recommendations API supports multi-value fields? | Adobe. In this case “Favorite Brand” matches to entity. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. And because customer expectations are changing at an extraordinary pace, it’s important to us to refine and accelerate the ease and speed that Adobe Target clients are executing on. I am facing a hard time getting first category, second category etc. The video link you shared just tells how to create a feed but not the CSV file that will go in it. The Target Traces tab does not appear in Adobe Experience Platform Debugger. In DTM, I had a page load rule that would set the global mbox parameters based off of a data element: I duplicated this in Launch, to no avail: What I've tried so far: I can confirm through the debugger tha. id mapped to digitalData. Description. Use entity attributes to pass product or content information to Adobe Target Recommendations. Sign In. I will keep you posted on what i find. Report; How can we build recommendation activity to recommend content like whitepapers, & blogs on the basis of product category affinity? What does it involve to implement? Topics. A user profile contains demographic and behavioral information of a web page visitor. Sure, mostly we use it via Target and display e. Now create an audience using category affinity. You can implement it as an mbox or global mbox parameter in DTM/Launch/JavaScr. . Sign In. Success Metrics. Now, when target finds this param on page it scores each category basis no. Click Audiences > Create Audience. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCreate a profile attribute comparison audience. Profile attributes in Adobe Target are parameters that are specific to a visitor. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. productInfo. Experience League | Community. Links to past recordings are included if available. Business case for category affinity. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. You can assign users the roles of Observer, Editor, or. View all features. Please take some time and attentively read this documentation article: Category affinity Example: user. categoryId=world, NATO, NATO Summit, Politics of Sweden, International agreements, International relations, Politics of TurkeyHow do I tell our developer which fields to use as the category @Gaureshk_Kodag? Say our data layer has two fields: sections: ['World'] subject: ['NATO', 'NATO Summit', 'Politics of Sweden', 'International agreements', 'International relations', 'Politics of Turkey'] When I tell him to pass categ. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. One question that came up is In the CSV file the order of column before "entity. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. It's further mapped to a data element capturing the page's product category type. "Category Affinity" and "Affinity Match Table". I am trying to show recommendation based on category affinity. Overview. See the below graph: Any page names or. (double/single quotes are. g. Read real-world use cases of Experience Cloud products written by your peersCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Open the VEC in Target. Let me know if that helps. Cannot Index the Adobe Target Documentation. Prarthana Sharma, categoryAffinities returns an array of values. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. Similarly, you can also use Launch to pass params to target calls. 3. target object in the Platform Web SDK sendEvent command payload. Send the affinities via Adobe Launch to Adobe Target. customN" i s mandatory to be uploaded or can we - 627746 I got a little bit of an idea and will connect with my IT team on this. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. I've looked at the Ta. 2. After 90 days of inactivity, visitor will always be as a new visitor. It's also an excellent choice for merging designs, saving them as PSD files, and exporting them to the web or print. Drag and drop Visitor Profile into the audience builder pane. Using the array, we can return any. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. I can see this data in the mbox JSON file that's being loaded on. . Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real data-driven optimization on your website with a unified view. productInfo. See below for the output for Affinity Category. Courses Tutorials Events Instructor-led training View all learning options. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Category values for category affinity; Create data elements for Target parameters. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. I was able to make progress in my test site and can see it working to some extent. View all features. Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. Audience Manager segments once shared with Target, can’t be directly removed from Adobe Target. Sign In. This ID can then be used to add information via the Profile APIs and Customer Attributes. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email DesignerIf Target Traces does not appear in AEP Debugger, ensure that you sign in to an organization where Adobe Target is used and enable the Target Trace toggle. The cliffing can happen in the same-case values as well. It's further mapped to a data element capturing the page's product c. Experiment & learn Experiment & learn. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. Audience means Customer-defined rules and criteria within Adobe Target. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. categoryId". g. 0. like an API Call to have this information in the datalayer, do some more stuff?Matt, I have taken a look at the page. Tip 5: Give users the level of access they need to do their job. Description Environment. s-maxage - the s-maxage directive in the Cache-Control header allows you to set a different TTL for shared caches such as CDNs. brand. I'd like to use the Category Affinity algoritme, and are sending in product category as you can see in the request example below. g. Get data into Target using page parameters. This information can include age, gender. Issue Client couldn’t find product information in the Target UI under Recommendations › Catalog Search. categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes user. I created a rule in Launch and configured category affinity as mbox param using "user. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. To remove any segment from Target, you need to delete that segment from Audience Manager. Hi, We don't have Recommendations but Target Standard. Each additional search rule is joined with the AND operator. Sign In. Thanks, 66. Create audiences in Adobe Target to target visitors who meet specific profile parameters. categoryAffinities inside the criteria. Description. categoryAffinities" and then consider first element of array as first favorite category, second as a second and so on. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. See moreAs the value choose the value you have set up within the matching table extension in the. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Reference the Pass Parameters to a global mbox in Adobe Developer documentation. Attend local and virtual eventsHi, Is it still the case that we cannot know the audience size upfront? Or is there a way to find this back for example in Adobe Analytics? Thanks for your reaction, CynthiaImplement in Target. B2B Sales: Business-to-business companies use Target to recommend videos, whitepapers, and blog posts to B2B prospects; deliver downloads; and provide help to existing customers. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. I am trying to index the entire Adobe Target. For those who are interessted in the solution, I used following script: document. Issue. Environment. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. These attributes are stored in the visitor’s profile to provide information about the visitor that can be used in your activities. Select Analytics Classifications, then specify the report suite. Documentation. v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud. Leverage Feed for recommendation based on Category Affinity in Personalization. category parameter? Also, is creating a category affinity audience enough or do I need to have user. . Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Entities refer to the items you want to recommend. mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this visitor has fired a call to Target before or not. This data is tied to the user’s cookie. With his consent,. Before you start using Adobe Target Recommendations, you must complete several steps. Averaged close to 125,000 conversions per campaign. . REQUEST_SUCCEEDED, - 351903Adobe Target: How do you use Category Affinity?. . I was wondering if it were possible to reference user. After having already implemented Category Affinity (through Adobe Launch) on the website following the guidelines in the Category Affinity article (in the Adobe Target Documentation in Adobe Experience League), you see that the category information is correctly passed in the call to Adobe. All calls made by Target to Audience Manager to pull. e. Python. Profile Script 02 - 2nd Affinity Category: The 'user. Model serving is how Target. Experience Targeting (or XT) allows the marketer to easily leverage. I understand the category affinity algorithm and how it works. Resolution. I created a rule in Launch and configured category affinity as mbox param using "user. Experience Targeting is a first step into the world of personalization and often begins with A/B testing. Category affinity Capture the categories a user visits and use them for future targeting and segmentation. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. How to use category affinity? Resolution. Target - Redirection Offer-Adobe Target | Adobe Experience Cloud. Hi Mike, In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. . Courses Tutorials Instructor-led training Browse content library View all. product. - 627746Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCategory values for category affinity; Create data elements for Target parameters. Please take some time and attentively read this documentation article: Category affinity Example: user. categoryA. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryThis tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". e. Hope you have a wonderful day. To create. Select the entity attribute that matches to the key you’ve chosen. Here is how category affinity works: Reference the Category Affinity documentation in Adobe Experience League. Target. On second pass, now I'm seeing where I should be looking in my Browser Network tab. Finally create audience under audience -> visitor. Get data into Target using page parameters. If you or the User you are trying to add have already been. Available variables The following list describes the available. Can you elaborate more on the query you are looking for? However here are more details on Category Affinity > Category affinity. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Visitor profile parameters are passed via the mbox (profile). skuCategory Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. Sign In. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. Features. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. I understand the category affinity algorithm and how it works. However, setting up an XT activity using a audience where I uses the Category Affinity doesn't put me into the act. As the visitor continues to browse, or returns for another session, the. Learn. Use entity attributes to pass product or content information to Adobe Target Recommendations. Basis score target will create category affinity array of top 5 categories. Hi, i'm aware of what category affinity is and how it is calculated. More information at below link: Use Category Affinity for Targeting. categoryAffinity' will return the top category affinity for a visitor. Features. your developer would help you better with reading adobe target response tokens and pushing it into datalayerTarget cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. You could ask your developer to pass the values in a comma separate format. Customer profiles and segmentation creates progressive unified profiles that allow you to target your messaging with confidence. The category affinity feature in Adobe target automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. 1 & 2. Through Adobe Target’s server-side SDKs, you can: Execute and run feature flagging, rollouts, and A/B experiments at near-zero latency. However, one problem I am facing is with the feeds which is an important. Learn. Chapter 6: Easily avoidable pitfalls. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. View all features. In order to get the affinities to Adobe Target, we leverage Adobe Launch. Category affinity would also work for the returning visitors on the page. Sign In. Adobe Target also delivers that better personalization to new digital. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. categoryID to pass it with along with Global Mbox. Has a short time frame. Visitor profile parameters are passed via the mbox (profile). In this video, you learn how to: Describe A/B activities, Multivariate Tests (MVTs), Experience Targeting (XT) activities, Recommendations, and Automated Personalization (AP) activities in Adobe Target. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Choose the parameter you use want to use to target your activity. A user profile contains demographic and behavioral information of a web page visitor. The library contains the offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. When this value is set then the browser would use what is set in max-age and other caches would respect the s-maxage setting instead. . . DescriptionHello all, I am using category affinity to deliver content to audience based on the favorite category of the user. Thanks for pointing me to the respone token, works perfectlyWhat is the difference between Favorite Category and First Category in Category Affinity? Do both reference user. I believe that the reason that "one" is not present here is that Adobe Target's affinity category algorithm truncates any category beyond five. I've looked at the Ta. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsThe visitor is identified based on mboxpcid or mcid or thirdpartyid. Click Offers to open the library. id mapped to digitalData. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. To pass the AEM Tags into Adobe Launch we create a new Data Element "Category Affinity". Adobe Target Standard. __adobe.